As consumers become increasingly ingredient-conscious, the personal care industry is evolving to prioritize both efficacy and safety in product formulations. Nowhere is this shift more evident than in deodorants, where consumers demand effective odor control without compromising on health, skin compatibility, or environmental sustainability.
This trend has fueled innovation and a return to nature-inspired chemistry—where zinc-based ingredients, particularly Zinc Ricinoleate, are playing a central role. At Gulbrandsen Technologies, our STRIVE Line of zinc-based odor control ingredients meets this demand head-on, offering brands high-performance solutions that are also safe, sustainable, and skin-friendly.
The Evolving Deodorant Market: What Consumers Want
Modern consumers are asking tough questions about the products they use every day:
- Does it contain safe, non-toxic ingredients?
- Is it effective even for active lifestyles?
- Is it cruelty-free, vegan, and sustainable?
This growing awareness has pushed formulators to rethink traditional deodorant ingredients and seek out alternatives that balance odor control with clean label claims.
Zinc Ricinoleate: Nature-Inspired Odor Control
Zinc Ricinoleate is a zinc salt of ricinoleic acid, derived from castor oil. Unlike antiperspirants that block sweat glands, zinc ricinoleate traps and neutralizes odor molecules, addressing body odor without interfering with the body’s natural processes.
Introducing the STRIVE Line from Gulbrandsen Technologies
Our STRIVE Line consists of high-purity zinc-based compounds, including Zinc Ricinoleate, specifically engineered for deodorant and personal care applications.
Key Features and Benefits:
- ✅ Powerful Odor Neutralization: STRIVE Zinc Ricinoleate binds to volatile odor compounds, eliminating them at the source rather than masking them.
- ✅ Skin-Friendly: Gentle on sensitive skin, making it suitable for daily use and diverse skin types.
- ✅ Versatile in Formulation: Compatible with a range of formats including roll-ons, sticks, creams, and sprays.
- ✅ Sustainably Sourced: Derived from castor oil, supporting plant-based and eco-conscious formulations.
Aligning with Market Trends
1. Clean & Transparent Labeling
Consumers are reading labels and rejecting unpronounceable, synthetic-sounding ingredients. The STRIVE Line aligns with clean beauty standards, offering straightforward, naturally derived solutions that brands can proudly showcase.
2. Sustainability & Biodegradability
Environmental impact is now part of the buying decision. Our zinc-based actives not only offer excellent performance but also support biodegradable and eco-friendly formulations.
Shaping the Future of Deodorant Formulations
As the deodorant market shifts from simply masking odor to promoting overall skin health, transparency, and sustainability, the role of innovative, functional ingredients like those in Gulbrandsen Technologies’ STRIVE Line becomes more critical.
We’re proud to support personal care brands in creating next-generation deodorants that do more than smell good—they reflect consumer values, scientific rigor, and a commitment to skin safety.
Looking to reformulate or launch your next deodorant line?
Explore how the STRIVE Line can elevate your brand’s performance and consumer appeal.
Visit www.gulbrandsentechnologies.com or get in touch with our technical experts.